Cox Enterprises

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Media Giant Cox Buys Online Ad Startup for $300M

Owner of platforms from newspapers to TV targets Web revenue

(Newser) - Media outfit Cox is moving into the online business, buying an Internet startup that pools sites’ specialized ad needs, the AP reports. The $300 million purchase of Adify will mean competition for Web giants such as Google and Yahoo, creating an alternative for customers who might previously have relied on...

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