Celebrity | Justin Bieber Bieber Launches ... Nail Polish Line 'One Less Lonely Girl' collection to hit Wal-Mart By Emily Rauhala Posted Oct 11, 2010 8:17 AM CDT Copied Tween dream. (AP Photo/Evan Agostini, file) Justin Bieber, mop-haired heartthrob and undisputed King of Twitter, is expanding his tween empire by launching his very own ... nail polish line. The ultra-glittery 'One Less Lonely Girl' collection by OPI will debut at Wal-Mart over the holidays and then spread like Bieber Fever to Target, Sears, and Ulta stores by February, reports Styleite. But really? Nail polish? "This seems like an odd branding move" observes Amy Odell at New York. Bieber appeals to teens because they find him sexy, but, she asks, "Do 10-year-olds really find it hot that the dude is making nail polish for them?" Read These Next The country of Eswatini is about to be on your radar. Union says 17 immigration court judges have been fired since Friday. 500 tons of emergency food for kids abroad: Headed for the trash. An American Idol exec and her husband were murdered in their LA home. Report an error