Michael Bloomberg continues to deny that he's going to make an independent bid for the White House, but the billionaire New York mayor has built a colossal database of voter information from all 50 states, reports AP. "They want a hard-headed sense of their chances," said a member of Bloomberg's inner circle.
The database deploys microtargeting to compile information on individuals, such as home ownership, children in college, type of car or computer, and past political support; it can be analyzed to both gauge potential support and identify potential volunteers. Bloomberg operatives claim they could mobilize a million volunteers within a month of launching a campaign. (More Michael Bloomberg stories.)