The Teenage Mutant Ninja Turtles franchise appears to be debuting in half-lives, with Out of the Shadows scoring a $35.3 million win at this weekend's box office that was a sharp drop from the first reboot's $65 million. "In 2014, people were running out to see Ninja Turtles out of nostalgia for the past movies and TV show," an analyst tells USA Today. "But the fans are clearly not as enthusiastic about one every two years. This is a lesson for Hollywood, which is suffering with sequels this summer." Speaking of sequels, X-Men: Apocalypse took a mighty tumble to No. 2 with $22.3 million, reports the AP, while Game of Thrones star Emilia Clarke pulled off a surprisingly strong third-place finish with $18.3 million in the romance Me Before You. Also of note: Popstar: Never Stop Never Stopping took eighth place with $4.6 million. (More box office stories.)