It's Losing Donuts ... but Not the Doughnuts

First WW, now another high-profile name change. Dunkin' Donuts will as of January be known simply as Dunkin', in what NBC News reports is a rebranding designed to reflect its broadened focus on coffee and other beverages and up its appeal to a younger audience. CNN describes it as wanting to be seen as a "beverage-led" company. The logo may be down a word, but the company says it won't otherwise look different: It will still use orange and pink and the rounded font it has had in use since 1973, with the pink part now becoming the apostrophe. And yes, stores will still serve doughnuts. (More Dunkin' Donuts stories.)