Tesla Sales Plunge in Europe

After a bad 2024, 2025 starts out much worse—and Musk's politics may be at play
By Polly Davis Doig,  Newser Staff
Posted Feb 6, 2025 1:25 PM CST
Tesla Sales Plunge in Europe
Demonstrators walk past the Tesla factory in Gruenheide, Germany, May 11, 2024, at the end of their protest. A local council in Germany on Friday May 17, 2024, approved a plan by electric carmaker Tesla to expand the grounds of its first plant in Europe, which has drawn persistent protests this year.   (Patrick Pleul/dpa via AP, File)

While Elon Musk is busy hacking away at various government programs vis a vis DOGE, Europe, it seems, is busy hacking away at his Tesla sales. As the New York Times reports, after a rough 2024, the automaker stared down even more losses in January—and notably in countries in which Musk has weighed in on local politics. A look at three of Tesla's key markets across the pond:

  • Germany: Tesla sales took a 41% hit last year in Deutschland, reports Ars Technica, which was the main driver of Tesla's losses in Europe. But 2025's sales came in on an even weaker mewl, with January showing a dizzying 59% drop (1,277 cars were registered). The Times notes that Musk supported a nationalist party in German elections, and said Germans had too much "past guilt" for Nazi crimes.

  • France: January's sales lacked a certain je ne sais quoi ... "sales"? They were down 63% over the year prior.
  • Britain: Sales lost 12% year over year in January. But the real stinger is that EV sales overall grew 35% year over year. The Times notes that Musk needled PM Keir Starmer online.
  • And elsewhere: Tesla took big hits in Sweden (44% and site of a 2-year-old Tesla mechanics' strike), Norway (38%), and the Netherlands (42%).
  • Of note: Ars Technica notes that the Cybertruck can't help matters because it can't be driven in Europe with a normal license because of its size and weight.
(More Tesla stories.)

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