In Vino, Cash: Amazon to Sell Wine

Firms has partnered with nonprofit association of vintners

By Nick McMaster

Posted Sep 11, 2008 12:07 PM CDT

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In Vino, Cash: Amazon to Sell Wine — Francis Ford Coppola, right, chats with his son Roman Coppola, at Food & Wine magazine's 2007 American Wine Awards, Wednesday, Oct. 10, 2007 in San Francisco. (AP Photo)

Online shopping got a little more intoxicating today as Amazon announced it will start selling wine in the US starting in October, Reuters reports. The retailer —looking for a chunk of the $30 billion-plus US wine market —has partnered with Napa Valley Vintners, which will supply vino from the 315 wineries it represents. Only 7% of wine sales are currently made online.

Amazon “puts some big muscle behind direct-to-consumer so consumers of wine should benefit," said the group's communications director. "The step forward with Amazon being a wine retailer is just more testament to the fact that Americans are really becoming a wine drinking economy,"
(More wine stories.)

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