It Really Is Too Good to Be True

You want to find a new place to stay/eat/visit, but how can you trust the online reviews when they could be faked by the owner? Travel + Leisure has a few suggestions for filtering out the self-interested imposters:

1. Ad copy clichés like "affordable elegant serenity."
2. Vague praise instead of specific anecdotes.
3. Industry jargon like "accommodations" and "amenities."

  

4. Praising features only a hotelier would know about.
5. Trying too hard to appeal to everyone.
6. Name-checking of brands is a sure tip-off.