Brewers Relieve Recession With Cheap Beer

With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales have risen 1.6%.

“As the market started to move, we wanted to be more competitive,"  says an Anheuser-Busch VP. "In the event that consumers are challenged economically and they're trading down, we have the ability to compete there.”