Celebrity | Elin Nordegren Elin Making Deal —With Puma? Nordegren could be face of new line—by Tiger Woods' sponsor's rival By Evann Gastaldo Posted Dec 16, 2009 9:17 AM CST Copied In this Nov,. 21, 2009, file photo, Tiger Woods, daughter Sam Woods and wife Elin Nordegren look on before an NCAA college football game in Stanford, Calif. (AP Photo/Marcio Jose Sanchez) It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “internal discussions” to sign Elin for a Swedish-inspired clothes line. Why? Because she’s “a good brand fit,” of course. Read These Next Hopes emerge of a shutdown deal next week. He's now the Andrew formerly known as a prince. Poster freed after a month in jail over Trump meme. South Korea gives Trump a foot-tall crown. Report an error