Lego

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'No Quick Fix' for Lego Sales Woes, CEO Laments

Excess inventory kept new products from moving in 2017, the first time in 13 years that profits fell

(Newser) - If you're an 8-year-old, you can never have too many Lego bricks. If you're Lego … well, maybe you can have too many Lego bricks. Excess inventory is one reason the Lego Group says it's now reporting, for the first time in 13 years, a drop in...

Man Puts His Feet Through Lego Ordeal for Charity

At least Russell Cassevah thinks he set a world record after his 120-foot torture stroll

(Newser) - Most people go to great lengths to avoid stepping on their kids' Legos. Not Russell Cassevah, described as a "madman" by ALT 103.7 for what appears to be a (painful) new world record. WAVY reports the Virginia man traversed 120 feet of the sole-puncturing plastic bricks on Sunday,...

Lego: Time to Simplify as Profits Slump

Company announces significant layoffs

(Newser) - Danish toy maker Lego will cut 1,400 jobs, or about 8% of its global workforce, after reporting a decline in sales and profits in the first half of 2017. The privately held company said Tuesday that its revenue dropped 5% to $2.4 billion in the first six months...

A Sally Ride Lego Figure? Yep, and She's Not Alone

Maia Weinstock's 'Women of NASA' prototype has been given green light

(Newser) - Mathematician Katherine Johnson was one of the women of NASA depicted in the Oscar-nominated film Hidden Figures, and now she's about to get her own Lego figure. Per MIT News , Johnson and four other women involved with the space agency over the years—Margaret Hamilton (computer scientist), Mae Jemison...

Calling All Lego Masters: Cambridge Has a Job for You

Must have 'childlike mindset' for professorship promoting playful learning

(Newser) - If you've been endorsed on LinkedIn for your three-dimensional thinking skills, spatial reasoning, or ability to stay calm under the pressure of missing plastic bricks, you might want to take a shot at the latest opening at Cambridge University, which Metro has labeled "dream job alert." The...

Arguers Take Fight to the Mat—Filled With Legos: Cops

It happened in Maryland and man, does that sound painful

(Newser) - As any parent can tell you, walking over Legos with bare feet can be excruciating—but how it feels to roll around in them requires further clarification. One person who may able to lend some insight: Jesse William Robert Jenkins, a 23-year-old Maryland man who was arrested Thursday after a...

Father Puts Away Childish Things for Son, Arrests Follow

The Florida father and son allegedly assaulted each other over Legos

(Newser) - A father and son got into a fight over the latter's toys that ended in arrest Tuesday night in Florida. Important to note: the man's son is 19 years old. The Smoking Gun reports police were called to the home of 46-year-old Nicholas Melice Sr. around 11pm. Apparently...

Kid Trashes $15K Lego Sculpture on Exhibit’s First Day

And in the exhibit's first hour

(Newser) - The trouble with "no touching" signs: 4-year-olds can't read them. Such was the situation in Ningbo, China, when on Sunday a boy of that age ducked under the rope encircling a sculpture of Zootopia character Nick Wilde and knocked it over, ruining the $15,000 Lego fox, reports...

Kids in Wheelchairs Get a Lego Figure of Their Very Own

'We've got genuine tears of joy right now'

(Newser) - People in wheelchairs now have something in common with astronauts, knights, and pirates: a Lego figure to call their own. NPR reports Lego will release its first figure with disabilities in a set called "Fun at the Park" this June. (The set and figure can be seen in a...

Lego Changes Policy on Using Bricks for Politics

Chinese artist Ai Weiwei can now get his Lego bricks in bulk

(Newser) - Whether it was a genuine change of heart, the #legosforweiwei hashtag, or other public backlash, the Lego Group is now OK sending piles of its famous bricks to the person who's been called "China's most dangerous man." The company had refused to sell in bulk to...

You Can Now Swap Lego Heads With Your Own

Finally

(Newser) - Good news! It no longer takes years of hard work to become an astronaut, doctor, or medieval knight. Instead, you can just slap your own head right onto the appropriate Lego person's body. Mashable reports a new company lets customers replace the typical bright yellow Lego head with a...

Everything Is Awesome for Lego Employees This Christmas

More than 17,000 employees will be getting an extra paycheck in January

(Newser) - You know who might like Legos even more than your kids? The company's employees. That's because Lego is giving more than 17,000 employees around the world an extra month's salary in January, the Copenhagen Post reports. A Lego spokesperson says to think of it more like...

Lego Just Solved Its Most Painful Problem

1.5K people will soon be able to painlessly step on its blocks

(Newser) - If you've ever muttered a few choice curse words after stepping on a Lego block—and who hasn't—you'll appreciate Lego's genius new product: protective slippers. Made as part of a holiday promotion from French advertising agency Brand Station, the slippers are the "ultimate gift"...

Lego Refuses to Sell Bricks to Dissident Artist

Ai Weiwei's supporters are sending him plenty

(Newser) - Lego's attempt to keep its products out of the hands of Chinese dissident artist Ai Weiwei has come down on it like a ton of bricks. After Ai announced in an Instagram post that the Danish company had refused to sell him Lego in bulk because they can't...

First Dane in Space Is Bringing Lego
 Why Lego Went to Space Today 
Sep 2, 2015 5:13 AM CDT

Why Lego Went to Space Today

26 figurines accompanied first Dane in space

(Newser) - It's one huge journey for a Lego man: Three astronauts blasted off for the International Space Station this morning, including Andreas Mogensen, who's now the first Dane in space. Lego is one of his country's most famous products and Mogensen is bringing 26 Lego figurines bearing the...

Now Hiring: Lego Professor —at Cambridge

Candidates should have experience in 'play'

(Newser) - It's a potentially enticing intersection of goofing off and prestige: University of Cambridge is hiring a new professor for this fall to direct its Research Centre on Play in Education, Development and Learning. Or, as the Telegraph puts it, a "professor of Lego," courtesy of a $6....

Scientists Make a Robot With a Worm's 'Mind'

Lego invention moves without being programmed

(Newser) - They're not quite at the point where they can implant a human brain into a robot—but scientists have taken a step closer. They've simulated the simple and well-studied nervous system of the Caenorhabditis elegans roundworm and stuck it in a robot, the Smithsonian reports. First, they mapped...

Lego Is Biggest Toymaker in the World

Company overtakes Mattel, thanks in part to its movie

(Newser) - Barbies and board games will always have a place in the family rec room, but it's Legos that rule the roost. The Danish toymaker now ranks as the largest toymaker in the world in terms of revenue, beating out competitors Hasbro and Mattel for the top spot with an...

Woman Stole $60K Worth of LEGO Sets: Cops

Gloria Haas wanted to sell them on eBay, detectives say

(Newser) - A New York woman is charged with stealing 800 LEGO sets worth almost $60,000 and trying to sell them on eBay. Gloria Haas, of Island Park, was arraigned yesterday on charges of grand larceny. Nassau County detectives say the 53-year-old woman lifted the toy sets from a storage facility...

Coming Soon: Female Lego Scientists

Toy maker responds to criticism

(Newser) - Lego has apparently heard the criticism that its plastic universe is mostly a boys' club, and things will change this summer. A new line of figurines due out in August will feature a female chemist, paleontologist, and astronomer, reports Time . The set was suggested by a female geochemist in Sweden...

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