Retail giant turns to social networking to court back-to-school college shoppers
(Newser) -
Wal-Mart is launching a back-to-school marketing campaign using Facebook, Reuters reports. The megachain has created a "Roommate Style Match" Facebook group to give college students a chance to coordinate decorating before moving in—and then browse an array of "recommended" Wal-Mart goods, including many the retailer promotes as...