rebranding

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Goldfish Crackers Get a 'New, Fun Grown-Up Name'

And that 'fun' name is 'Chilean Sea Bass'

(Newser) - A Pepperidge Farm rebrand is trying to make a popular kids snack look like you're adulting. According to parent Campbell's Company, Goldfish crackers will temporarily be called "Chilean Sea Bass," in a ploy to draw more adults into its snacking circle, and to boost snacking numbers...

Campbell's Just Dropped a Big Part of Its Name

Company to drop 'Soup' and rebrand as the Campbell's Company to reflect current portfolio

(Newser) - Campbell's Soup is no more—at least not in name. Since 1922, the company has officially been known as Campbell's Soup Company, best known for its red-and-white soup cans featuring the elegant "Campbell's" logo. Now, to better align with its present product lineup, the processed-food giant...

Bumble Tries to Appeal to 'Frustrated' Customers, Has to Apologize

Dating app says sorry for billboards slamming celibacy

(Newser) - Dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online. On Monday, the company backtracked and apologized for billboards that bore the message "You know full well a vow of celibacy is not the answer," juxtaposed...

Christians Object After Company Changes Dead Lion Logo

Longstanding Lyle's Golden Syrup logo was inspired by Biblical tale

(Newser) - After 140 years, the makers of Lyle's Golden Syrup have decided to update a logo that features a Bible quote and a dead lion surrounded by bees. The company has unveiled a new logo featuring a lion's head and a single bee, CNN reports. The new logo will...

New Yorkers, Say Goodbye to This Sign
New Yorkers, Say
Goodbye to This Sign
Jan 12, 2024 11:13 AM CST

New Yorkers, Say Goodbye to This Sign

'Trump Links' golf course has become 'Bally Links' in the Bronx

(Newser) - On the final day of a civil fraud trial that could strip former President Trump of his ability to do business in the state he called home for most of his life, New York City officials were taking their own steps to sever ties with Trump by erasing his name...

Showtime Joins Max in Getting a New Name

Cable channel will now be called Paramount+ With Showtime, which some say is a 'crazy' rebrand

(Newser) - We just got used to calling HBO Max simply ... Max . Now, we'll have to shift gears and do the same with Showtime, though that network is actually seeing its name lengthen as part of a rebrand. The Hill reports that, starting on Jan. 8, Showtime will officially become "...

Twitter May Have a Problem With Its Shiny New Logo

Trademark infringement questions arise over news that Meta, Microsoft also have 'X' registered

(Newser) - "X" may not mark the spot after all for Elon Musk in his attempted rebrand of Twitter. Although Musk has officially unveiled the 24th letter of the alphabet as his social media site's new name and identity, Insider reports that rival Meta appears to own the trademark for...

Russian McDonald's Are No More, but Now There's This

Rebranded restaurants opened to great demand, says new CEO

(Newser) - Update: You can't get a Big Mac in Russia anymore, but you can get a burger at Vkusno & tochka—and plenty of people apparently did on opening day. About 50 of the successor restaurant to McDonald's opened in the Moscow area over June 12 and 13 under...

Meta Zaps 'Openness' From Its Values
Meta's Rebranding
Continues—to Laughs
THE RUNDOWN
Feb 16, 2022 10:30 AM CST

Meta's Rebranding Continues—to Laughs

Twitter users, employees ridicule changes announced Tuesday

(Newser) - Controversy-prone Meta is digging deeper into its overhaul with new company values revealed Tuesday. They didn't go over so well. As the Washington Post reports, the changes described at a virtual all-hands meeting—streamed for the first time on Facebook's virtual-reality platform, Horizon Venues—"were ridiculed by...

New Boeing Plane Name May Be Subtle PR Move

737 Max is called 737-8 in new announcement from Boeing, but it's not clear if that's an official rebrand

(Newser) - Boeing announced an order Wednesday from Polish airline Enter Air for up to four 737-8 airplanes, with the airline's general director asserting he's "convinced it will be the best aircraft in the world for many years to come." For those curious what this new jet is...

Trader Joe's: We're Keeping Ethnic Food Names After All

Chain seems to do 180 after teen's petition to change branding she said was offensive

(Newser) - A California teen's petition to get Trader Joe's to change the branding on some of its international food items looked like it hit home with the grocery chain, but after hinting on a phaseout, management seems to be backtracking on that plan. Briones Bedell has noted some of...

Facebook's Rebrand Gets an All-Caps Reax

Revamp as FACEBOOK spurs head-scratching, jokes

(Newser) - At least it's not Bookface —or, for that matter, BOOKFACE. NBC News reports that Facebook announced a rebranding effort this week, and its new name is drawing an all-caps reaction. "FACEBOOK" is the new brand, a revamp of the name using "custom typography, rounded corners, open...

Trump's Name Scrubbed From NYC Ice Rinks

Wollman Rink, Lasker Rink have been run by his organization since 1980s

(Newser) - For years, skaters at a pair of ice rinks in Manhattan's Central Park have been surrounded by the Trump name. Now, no longer. The official names of the New York rinks are Wollman Rink and Lasker Rink, but Donald Trump started running them in the 1980s, at which point...

Holland Doesn't Want to Be Called Holland Anymore

In rebranding move, Holland will now be known just as the Netherlands

(Newser) - If you're used to smoothly switching back and forth between "Holland" and "the Netherlands" when speaking about the land of windmills, tulips, and Gouda, train your tongue now for a more minimalist approach. That's because the Dutch government has decided to ditch the first name and...

Girl Scouts to Boy Scouts: You Have to Keep the Word 'Boy'

GSUSA claims trademark infringement in new suit over gender-neutral 'scouts'

(Newser) - The Boy Scouts program will soon have a new name, and a more "inclusive nature" as it allows girls into its ranks, but its sister group is rankled over the whole rebrand. Per MarketWatch and Fortune , a complaint filed by the Girl Scouts of the USA on Tuesday in...

It's Losing Donuts ... but Not the Doughnuts

Dunkin' Donuts to go by one word starting in January

(Newser) - First WW , now another high-profile name change. Dunkin' Donuts will as of January be known simply as Dunkin', in what NBC News reports is a rebranding designed to reflect its broadened focus on coffee and other beverages and up its appeal to a younger audience. CNN describes it as wanting...

IHOP Just Flipped One Letter in Its Name

But no one knows yet what the 'b' in 'IHOb' stands for

(Newser) - First it was International House of Pancakes, then just IHOP, and now … IHOb? A cryptic tweet Monday from the restaurant chain notes a coming rebrand, though it's not saying what the "b" stands for; that reveal will come on Monday. "We're serious about the quality...

Southern Comfort Is About to Add a Surprising Ingredient
Southern Comfort Is About to
Add a Surprising Ingredient
IN CASE YOU MISSED IT
May 14, 2017 6:59 AM CDT

Southern Comfort Is About to Add a Surprising Ingredient

If you thought it already contained whiskey, it doesn't—but it once did, and it will again

(Newser) - Southern Comfort bills itself as "the spirit of New Orleans," but the generic grain-neutral spirit base it contains (an ingredient not far removed from vodka) doesn't exactly scream "Deep South character." The Sazerac Company, owner of the college-staple brand, wants to change that perception—and...

Tribune Publishing Is Now Calling Itself 'tronc'

It's becoming 'a content curation and monetization company'

(Newser) - It might sound like a French expletive or a new musical craze sweeping the South, but "tronc" is the brand new name of Tribune Publishing, owner of newspapers including the Chicago Tribune and the Los Angeles Times. The company—which is abandoning both the 169-year-old Tribune moniker and, apparently,...

Coke Shakes Things Up in Face of Declining Sales

Get used to seeing a lot more red

(Newser) - Diet Coke fans may soon be seeing red. That's because, as BuzzFeed reports, Coca-Cola is redesigning its bottles and cans to make "Coca-Cola Red," the color most associated with Original Coke, more prominent for Diet Coke, Coke Zero, and whatever Coke Life is. For example, the new...

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