Bud Light

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Drinkability Bad&mdash;for Sales
 Drinkability Bad—for Sales 
Aug 10, 2009 2:54 PM CDT

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales...

Best Cheap, Canned US Beers
 Best Cheap, Canned US Beers 
OPINION
Jul 1, 2009 5:35 PM CDT

Best Cheap, Canned US Beers

National Bohemian tops list of cheap crowd pleasers

(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:
  • Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer."
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Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are...

Chinese Beer to Dethrone Bud Light

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while...

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company...

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand...

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