Apple Store

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How Apple Trains Its &#39;Geniuses&#39; to Play You
 How Apple Trains 
 Its 'Geniuses' 
 to Play You 
in case you missed it
Sep 1, 2012 1:24 PM CDT

How Apple Trains Its 'Geniuses' to Play You

A look inside a profoundly weird and ambitious training manual

(Newser) - Being an Apple Store "genius" takes more than technical know-how—it takes a company-provided crash course in psychology. Over at Gizmodo, Sam Biddle got hold of the Genius Training Student Workbook, a stunning volume full of stringent rules on how to interact with customers and each other, up to...

AT&T Builds Huge Apple-Esque Store

Chicago store will be 10,000 square feet, show off more than phones

(Newser) - AT&T is revamping its retail strategy in grand style, with a new 10,000-square-foot flagship store on Chicago's "Magnificent Mile" that will show off not just phones and tablets, but fitness applications and even "smartcar" features, Bloomberg reports. Apple comparisons are inevitable, but "we are...

Best Buy Giving Itself an Apple Makeover
 Bumbling 
 Best Buy 
 Getting Apple 
 Makeover 
in case you missed it
Jul 8, 2012 7:00 PM CDT

Bumbling Best Buy Getting Apple Makeover

Gadgets chain tests human focus

(Newser) - Struggling big box electronics giant Best Buy is taking a page from Apple's svelte playbook and testing a new strategy to turn its warehouse-like stores into more streamlined and intimate retail outlets, says the Wall Street Journal . A test store in Minnesota prominently features a Geek Squad-staffed Solution Central,...

How Apple Gets You to Touch Its Laptops

Each screen is angled at 70 degrees

(Newser) - Sure, you can mess with the computers for as long as you want—but Apple Stores aren't as casual as they seem. Everything is carefully measured, from the angles of laptop screens to employees' beard lengths. Every MacBook screen is calibrated—using an iPhone app, of course—to a...

Woman, 83, Sues Apple After Walking Into Glass Door

Evelyn Paswall wants $1M

(Newser) - "Apple wants to be cool and modern" with its nifty glass front doors, says the indignant lawyer for an 83-year-old woman who was foiled by those very doors, "but they have to realize that the elderly generation are their customers, too." Evelyn Paswall, the octogenarian in question,...

Steve Wozniak First in Line as iPad Arrives

Hundreds gather at Apple stores worldwide

(Newser) - The new iPad is here, and once again, Steve Wozniak is first in line for the latest Apple gadget. Sure, the Apple co-founder could get his hands on one without waiting in line, notes Mashable , but "it's become a ritual," he says in Los Angeles. "I...

Beijing Apple Store Egged After Botched iPhone Launch

Angry crowd is told 4S sale canceled

(Newser) - If notorious perfectionist Steve Jobs was still alive, today's bungled launch of the iPhone 4S in Beijing might have given him a heart attack. Would-be customers who waited all night in freezing temperatures became furious when Apple's flagship Beijing store abruptly announced that the phone would not go...

Ron Johnson: Why Apple Stores Work
 Why Apple 
 Stores Work 
opinion
Nov 22, 2011 4:13 PM CST

Why Apple Stores Work

Former boss of stores says it's all about customer relationships

(Newser) - Apple Stores’ success is about much more than Apple products; after all, you can get Macs, iPhones, and iPads elsewhere for less money. What draws customers is the fact that an Apple store is “more than a store to people,” writes Apple's former VP of retail, Ron...

Apple Closing Stores During Jobs Tribute Tomorrow

Don't count on getting in around 1pm ET

(Newser) - Apple is closing some retail stores for at least an hour tomorrow as the company pauses to celebrate the life of Steve Jobs, insiders tell the Wall Street Journal . Another source tells Reuters that Apple workers around the country will be invited to watch a video feed of the celebration...

5 Fake Apple Stores Outed in Single Chinese City

Two shops suspended during investigation

(Newser) - After an American blogger’s discovery of three fake Apple stores in a Chinese city, officials took action—and they uncovered 5 such stores in Kunming, the AP reports. Two of the stores have been suspended during the investigation, but officials couldn’t shut down the other three because they...

Fake Apple Stores Sprouting in China

Blogger uncovers ultimate Apple knock-off

(Newser) - Fake Apple products are common in China but some entrepreneurs have stepped it up a notch with entire fake Apple stores. Kunming-based blogger BirdAbroad stumbled across one such store, and found that its interior—and products—resembled the real thing so closely that she had to check online to make...

The Secrets of the Apple Store
 The Secrets of the Apple Store 
Jun 15, 2011 10:55 AM CDT

The Secrets of the Apple Store

Employee interactions are intensely controlled at retail giant

(Newser) - At a time when retail is suffering, one store continues to thrive: the Apple Store. To wit: The number of people who visited the 326 stores in one quarter outweighed the number of visitors to the four main Disney theme parks last year. Apple’s retail sales per square foot—...

Woman Sells First Spot in iPad 2 Line for $900

41 hours of waiting pays off ... at $22 an hour

(Newser) - A college student made $900 by selling her first-in-line spot in front of the Apple Store in midtown New York before the iPad 2 launch. Amanda Foote arrived at the store at 5pm Wednesday and sold the spot this morning to a guy who wanted the iPad with him for...

Control-Freak Apple Headed for Backlash

No longer an upstart, Apple needs more openness to succeed long-term

(Newser) - Steve Jobs' Apple has gone from underdog geek favorite to the No. 2 company in the world (behind petro-behemoth Exxon Mobil), and the new big dog is facing some backlash for its control-freak ways and "highly closed" approach. Apple's stranglehold is giving app developers, publishers, and service providers fits,...

Worker Secrets: What Really Goes on in an Apple Store

It's like a 'cult' in there, says anonymous employee

(Newser) - Working at an Apple store can be like working for a “cult,” an employee tells Popular Mechanics : Pamphlets say things like “Apple is our soul, and people are our soul.” The anonymous insider reveals more of what goes on behind the scenes:
  • No worker knows about
...

Apple Store Kacked
Apple Apps Store
Is Hacked
Jul 6, 2010 2:33 PM CDT

Apple Apps Store Is Hacked

Developers rejiggers sales data on ebooks

(Newser) - A developer of Apple applications for the Apple store managed to game the system and make it look as if his ebooks accounted for 42 of the top 50 books being sold on the site. It is unclear whether he hijacked other people's accounts or just faked sales data. Either...

The iPad Goes International
 The iPad Goes International 
May 28, 2010 5:27 AM CDT

The iPad Goes International

'I wanted to touch it as soon as possible!'

(Newser) - Some 1,200 people waited in a half-mile-long line outside Apple's flagship store in Tokyo this morning in anticipation of the international iPad launch. "I wanted to touch it as soon as possible. I felt real excitement when it was finally in my hands," one man tells Reuters...

iPad Goes on Sale
 iPad Goes on Sale 
Apr 3, 2010 10:06 AM CDT

iPad Goes on Sale

Apple stores all over see huge lines

(Newser) - Early adopters are out in force today to scoop up their iPads. One industry analyst tells the Wall Street Journal that Apple could sell 300,000 this weekend alone, though the company's been typically tight-lipped about pre-orders and expectations. Apple stores all over have huge lines, especially the flagship in...

Most Promising iPad Apps
 Most Promising iPad Apps 
tech review
Apr 2, 2010 12:44 PM CDT

Most Promising iPad Apps

From Netflix to Scrabble, Gizmodo runs down the hot list

(Newser) - You don't have your iPad yet, but the App Store is already open and promising wonders—pricey wonders. Gizmodo takes a look at the applications you won't want to go without:
  • Netflix: The streaming video player is free, but you need to shell out a monthly fee.
  • Marvel: "The
...

Even Apple Store Workers Haven't Seen the iPad

Company's intense secrecy applies to repair geniuses, too

(Newser) - The iPad hits stores Saturday, and Apple store employees are getting extensive coaching on how to sell it to the hordes expected to line up for one. There’s just one problem: They still haven’t touched the thing. “We haven’t seen it; we never do,” one...

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