Cracker Barrel

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Cracker Barrel Rolls Out More Changes After Logo Mess

It severs ties with marketing company Prophet

(Newser) - It may be the last shoe to drop in the Cracker Barrel logo mess. The Tennessee-based chain on Thursday said it has parted ways with Prophet, the marketing firm responsible for its revamp—including the now-abandoned logo that swapped out the familiar "Old Timer" in overalls for a...

Struggling Cracker Barrel Plans to Lean on 'Old Timer'

Company says traffic, sales dropped sharply after logo backlash

(Newser) - Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the fallout over its logo change continues to play out. In a conference call with investors, Cracker Barrel said traffic at its restaurants was down 1% in early August, before it announced it...

Cracker Barrel Ditches Plan to Remodel Restaurants

Chain says it listened to customer feedback and will keep the home-spun look

(Newser) - First, Cracker Barrel ditched its new logo . Now, the chain is shelving its restaurant makeover plans. The company said Tuesday that it has scrapped a remodeling initiative that would have stripped away much of the country-themed decor—think rocking chairs, vintage games, and old-timey antiques—from its dining rooms,...

Cracker Barrel Commotion Isn't Over Just Yet

Chain quietly pulls Pride, DEI pages from its website

(Newser) - Cracker Barrel has quietly made changes to its website, removing a dedicated "Pride page" and stripping out references to employee resource groups, including those focused on LGBTQ+ employees and diversity initiatives. The move comes days after the Tennessee-based restaurant chain reversed a controversial logo redesign that had drawn...

Cracker Barrel Abandons New Logo
Cracker Barrel
Abandons New Logo
Aug 26, 2025 8:03 PM CDT

Cracker Barrel Abandons New Logo

After backlash, chain says 'Old Timer' will remain

(Newser) - Cracker Barrel is scrapping its recent logo makeover and bringing back its classic design after facing a storm of criticism from conservative customers. The chain announced Tuesday that it would retire its new "All the More" logo—introduced less than two weeks ago—in favor of the original,...

Trump Has Some Advice for Cracker Barrel

They 'should go back to the old logo, admit a mistake based on customer response,' he says

(Newser) - President Trump weighed on the Cracker Barrel logo controversy on Tuesday—and gave the company some advice.
  • "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump said in a
...

Thanks, Cracker Barrel Says, but New Logo Stays

There's still a place for Uncle Herschel, company tells customers

(Newser) - Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. "If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices,"...

Steak 'n Shake Blasts Cracker Barrel for Erasing 'Heritage'

Burger chain says chain's goal in changing its logo 'is to just delete the personality altogether'

(Newser) - The controversy around Cracker Barrel's new logo continues, with another restaurant chain now weighing in. "Sometimes, people want to change things just to put their own personality on things," Midwestern burger behemoth Steak 'n Shake wrote on its X feed on Thursday, defiantly showing a photo...

Cracker Barrel's New Logo Causes a Ruckus

Brand's refresh, sans barrel, is not going over well

(Newser) - Cracker Barrel is out with a new logo, and if the restaurant chain's 12% dive in shares on Thursday is any gauge, it's not a very popular one. As CNN reports, the new logo has dropped both the man and the barrel from its signage, opting for just...

Cracker Barrel Taunts Waffle House Over Egg Surcharge

'There's nothing hospitable about that'

(Newser) - Cracker Barrel is coming out of its shell, looking to poach Waffle House's egg lovers after the latter's move to introduce a 50-cent egg surcharge . "A surcharge on eggs? Well, there's nothing hospitable about that," Cracker Barrel said Wednesday, adding "country hospitality is as...

Cracker Barrel Wants Couples to 'Say Yes' There

Chain's Valentine promotion: free meals for a year to 5 couples who record marriage proposals there

(Newser) - Some venues are letting you name cockroaches after your ex for Valentine's Day. If your relationship is still going strong, however—so strong that you're getting "forever" vibes—then Cracker Barrel has a tempting proposition for you. CNN Business reports that the restaurant and gift shop chain...

Customers Have Beef With Cracker Barrel's New 'Sausage'
Cracker Barrel's New 'Sausage'
Creates Online Ruckus
in case you missed it
Aug 7, 2022 12:05 PM CDT

Cracker Barrel's New 'Sausage' Creates Online Ruckus

Chain's ad promoting plant-based Impossible brand generates backlash from customers

(Newser) - It seemed an innocuous enough ad for Cracker Barrel. "Discover new meat frontiers," the restaurant chain announced in a Monday social media post . "Experience the out of this world flavor of Impossible Sausage Made From Plants next time you Build Your Own Breakfast." The accompanying photo...

Jury: Cracker Barrel Owes Customer $9.4M

William Cronnon was inadvertently served a glass of kitchen cleaner instead of water

(Newser) - He sued for $150,000, but a jury decided that William Cronnon deserved way, way more after a serious blunder at Cracker Barrel. A jury in Tennessee awarded Cronnon a total of $9.4 million because a waitress served him a glass of chemical kitchen cleaner instead of water, reports...

Indiana Couple Sets Cracker Barrel Record

Ray and Wilma Yoder have visited every location in the US

(Newser) - Ray and Wilma Yoder's visit Monday to a new Cracker Barrel restaurant in Tualatin, Ore., was a special one. For one thing, they were greeted with applause and flowers. That's because the Cracker Barrel visit marked not only Ray's 81st birthday, but the couple's completion of...

Elderly Veteran Loses Job for Giving Away Muffin

Cracker Barrel says it's his 5th time violating company policy

(Newser) - A 73-year-old Vietnam veteran has lost his job for giving a needy man a muffin—and says he doesn't regret his moment of charity, Fox News reports. Joe Koblenzer was working as a Cracker Barrel host in Venice, Fla., when a homeless-looking man came in asking for tartar sauce...

Waitress Receives Huge 'Gift From God' Tip

Cracker Barrel customers impressed by her amazing story

(Newser) - A Cracker Barrel waitress in Nebraska received a special tip the other day: $100. But that was nothing compared to the $6,000 in checks the customers also left behind, the Journal Star reports. The customers walked in asking for the restaurant's grumpiest waitress, hoping to make her laugh,...

Duck Dynasty Items Back on Cracker Barrel's Shelves

Petitions demand reinstatement of Phil Robertson

(Newser) - Cracker Barrel on Friday distanced itself from Duck Dynasty as controversy swirled over Phil Robertson's anti-gay remarks in GQ. The move didn't last long. After announcing that it was taking some Duck Dynasty gear off its shelves ("We removed selected products which we were concerned might offend...

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