advertising

Stories 281 - 300 | << Prev   Next >>

Clooney Ad Sparks Coffee Feud

European rivals fight over 'coffee in heaven' campaign

(Newser) - An ad featuring George Clooney and John Malkovich has sparked a feud between European coffee marketers. In Nespresso's new spot, Clooney dies and goes to heaven but works out a deal by trading St. Peter—aka Malkovich—a Nespresso coffee maker. Rival company Lavazza says the concept is a ripoff...

SI Website Ad on Chris Henry Story Goes Too Far

Image of cracked windshield superimposed over truck accident victim

(Newser) - An unfortunate juxtaposition has the sports blogosphere abuzz: As Sports Illustrated was reporting the death of Cincinnati Bengals wide receiver Chris Henry this morning, the website's advertising apparatus was employing a special effect on behalf of Liberty Mutual's car insurance offerings. The effect? A shattered windshield. "The cracked windshield...

That Line of Cocaine Is Killing the Rainforest: UK Cops
That Line of Cocaine Is Killing the Rainforest: UK Cops
TRUTH IN ADVERTISING
Dec 16, 2009 10:04 PM CST

That Line of Cocaine Is Killing the Rainforest: UK Cops

Law partners with Greenpeace in campaign aimed at greens

(Newser) - Cops the world over are looking for reasons to stop you from snorting cocaine, but a new campaign in the UK takes a new angle: It’s killing the rainforests. London’s Metropolitan Police—with the government’s backing—has teamed up with Greenpeace on this one, the Times reports,...

House OKs Bill to Turn Down Loud TV Ads

Measure even has cutesy acronym: It's the CALM Act

(Newser) - Think TV commercials can be too loud? Well, the House of Representatives is with you, today passing a bill—the CALM Act, a cutesy acronym for Commercial Advertisement Loudness Mitigation—that would turn down the volume. Ads significantly louder than the program they’re interrupting are a particular target of...

Tiger, Thierry, Roger Screw Up Gillette Campaign
Tiger, Thierry, Roger
Screw Up Gillette Campaign
dream team no more
Dec 11, 2009 10:20 AM CST

Tiger, Thierry, Roger Screw Up Gillette Campaign

Endorsement dream team turns into a nightmare

(Newser) - The dream team Gillette assembled for its sports marketing campaign is starting to look like a nightmare. The roster: Roger Federer, Thierry Henry and Tiger Woods. Ouch. Every one of those international superstars has been embroiled in recent controversy; Federer for his outburst at the US Open, Henry for the...

Paywall Model Make-or-Break for Variety
Paywall Model Make-or-Break for Variety
jon friedman
Dec 10, 2009 2:50 PM CST

Paywall Model Make-or-Break for Variety

Audience loyalty critical as online competitors gain ground

(Newser) - Variety will phase in a paywall starting today, a return to its pre-2006 model and a big gamble that its long history as the Hollywood daily will spur users to open their wallets. The site's traffic has increased since it became free, but it failed to attract a bump...

Advertisers: Take a Cue From Ketel One

TV spots hint at hard times, and does it well

(Newser) - Advertisers trying to market to recession-bruised consumers could take a cue from Ketel One vodka, suggests Seth Stevenson in Slate . Rather than playing Debbie Downer and addressing the recession with coupons—or ignoring it entirely à la Grey Goose’s glamorous yachting women—Stevenson says Ketel One has made “...

Requiem for the Soft Sell of the Catalog

As retailers focus online, the 'serene' paper version will be missed

(Newser) - Greg Beato couldn’t care less about the impending demise of print stalwarts like newspapers and magazines, but he will shed a tear when the flood of mail-order catalogs in his mailbox slows to a trickle. Where online shopping is “largely functional,” and TV ads “noisy and...

NBC Turns Down PETA Ad
 NBC Turns Down PETA Ad 
UNHAPPY HOLIDAYS
Nov 24, 2009 12:37 PM CST

NBC Turns Down PETA Ad

Commercial, intended for Macy's parade, has no disturbing images

(Newser) - This is the ad PETA wanted to run during the Macy’s Thanksgiving Day Parade, but NBC shot them down, saying it “does not meet NBC Universal Standards.” As you can see in the video, there’s nary an offensive image, just a little girl describing the horrors...

Steelers Legend Cops Award for 30-Year-Old Coke Ad
Steelers Legend Cops Award for 30-Year-Old Coke Ad
not-so-mean joe greene
Nov 16, 2009 5:37 PM CST

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had...

Complaints Curb Vegas Stripper-Mobile

'We're going to be good citizens' despite uptick in business

(Newser) - A Las Vegas strip club has agreed to stop an advertising promotion that involved hauling bikini-clad exotic dancers around in a truck. Larry Beard, marketing director of Déjà Vu Showgirls, said today he's taking his lawyer's advice and parking the truck. "We're going to respect the opinion of...

Christian Group Boycotts Gap Over Holiday Ads
 Christian Group 
 Boycotts Gap 
 Over Holiday Ads 
war on christmas
Nov 13, 2009 2:15 PM CST

Christian Group Boycotts Gap Over Holiday Ads

Not enough Christ in Gap's Christmas: AFA

(Newser) - A Christian group has launched a boycott of the Gap over its religion-neutral holiday ads. The American Family Association, already ticked off by last year’s campaign, which wished consumers a “Merry Gap-mas,” hit the roof over this year's “Go Christmas, Go Hanukkah, Go Kwanzaa, Go Solstice....

Stripper-Mobile Shocks Even Las Vegas

Trucks roaming Sin City 'are like Pied Pipers out there on the Strip'

(Newser) - Even in over-the-top Sin City, the stripper-mobile is an attention-getter. The Plexiglas-walled truck roaming the Las Vegas Strip features a stripper pole—and strippers, of course, albeit ones still wearing their skivvies. It has proven an effective marketing technique for Déjà Vu Showgirls, but if county commissioners get their...

How to Dress Like a Mad Man

Opt for trimmer suits, skip the Borsalino

(Newser) - Want to look like Don Draper without being a dufus? Have no fear. New men's suits are sporting some of the same designs worn by the golden boys of the fictional ad agency on TV's hysterically popular Mad Men. "Men's suit styles have dramatically changed, and the styling of...

Shine a Light on Sneaky TV Product Placement

Do you know when you're being sold something?

(Newser) - You can tell when you’re watching a commercial, right? Not at all, writes NE Marsden , and that’s a huge problem. A new FTC measure seeks to expose the practice of paid consideration—“stealth advertising” is a better phrase—online by requiring bloggers and marketers to disclose remuneration,...

Microsoft Yanks Seth MacFarlane Sponsorship
 Microsoft 
 Yanks Seth 
 MacFarlane 
 Sponsorship 
NOT FAMILY-GUY FRIENDLY
Oct 27, 2009 1:00 PM CDT

Microsoft Yanks Seth MacFarlane Sponsorship

Windows pulls sponsorship of comedy special after watching it

(Newser) - Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show, the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a variety...

Dems Helped Shape Health Industry Ad Campaign
Dems Helped Shape Health Industry Ad Campaign
sausage and politics
Oct 16, 2009 11:19 AM CDT

Dems Helped Shape Health Industry Ad Campaign

Meeting raises questions about ties to big business

(Newser) - Aides to President Obama and Max Baucus met with a variety of lobbyists for corporate health care companies on April 15, to help form two industry coalitions and launch a multimillion-dollar ad campaign, Politico has learned. Though both sides insist no quid pro quo was laid out, some participants say...

Disney Grumpy About 'Ho White' Ads

Aussie ale company rewrites fairy tale

(Newser) - Once upon a time an Aussie ale company ad turned Snow White into "Ho White," and made Disney officials as angry as wicked witches. The not-so-virginal disheveled beauty blows smoke rings in bed with her little naked buddies including Filthy, Smarmy and Randy in the controversial ad for...

Pepsi 'Pickup' App Has Anger Bubbling

(Newser) - The blogosphere is buzzing with opprobrium for a promotional iPhone app. “Amp Up Before You Score,” as in Pepsi’s energy drink, gives guys tips on how to, well, “score” with different types of women. The advice ranges from banal—compute your carbon footprint to hit on...

Conn. Ad Aims to Curb Underage Drinking Early

Billboard featuring baby, beer bottle draws some attention

(Newser) - Connecticut health authorities are using a tried-and-true advertising technique to get their point across: use a baby. What’s got people talking, though, is that the baby is in an anti-underage-drinking billboard, and is being given a sip from a beer bottle. The photo of the baby is paired with...

Stories 281 - 300 | << Prev   Next >>
Most Read on Newser