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Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are...

Drinkability Bad&mdash;for Sales
 Drinkability Bad—for Sales 
Aug 10, 2009 2:54 PM CDT

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales...

Stay Tuned for Ads During TV Shows

Advertisers to paste commercials on sides of screen

(Newser) - A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting that...

Pharma to Push Obama Plan in $150M Ad Blitz

Drug companies get behind health care reform, to Congress' concern

(Newser) - Drug companies have authorized their lobbyists to spend up to $150 million on TV ads supporting Barack Obama's health care reform plan—a surprisingly large sum that suggests the industry still has a deal with the White House on capping pharma's costs, reports the New York Times. A few spots...

Newspaper Ad Forecast: 'Long Way From Extinction'

Print publications will serve 'distilled' upper-crust audience, analysts predict

(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does...

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales...

Beck Loses Advertisers for Calling Obama a Racist

(Newser) - Glenn Beck's assertion that President Obama is a racist is rattling at least a few advertisers. Procter & Gamble, Progressive Insurance, and Lawyers.com have stopped running ads on Beck's Fox show, reports the TV Newser blog on Mediabistro. The network itself isn't hurting, however: A spokesman says the...

Get Ready for Massive Leno PR Blitz
 Get Ready for 
 Massive Leno PR Blitz 
ANALYSIS
Aug 5, 2009 11:28 AM CDT

Get Ready for Massive Leno PR Blitz

Get ready for Leno to be everywhere you look

(Newser) - Get ready for Jay—lots and lots of Jay. Though nearly 80% of viewers are aware that the Jay Leno Show is on the horizon, NBC is going to beat you over the head until you're drooling for its 10pm venture, the New York Times reports. A 24-hour webcam has...

Ad Risks Prez Wrath by Targeting Daughters

Ad girl wants same meals Obamas get

(Newser) - A new ad campaign's focus on Malia and Sasha Obama is expected to infuriate the White House, Politico reports. The ads, from a group pushing to have more vegetarian meal options in public schools, are running on public transit in Washington and feature a young girl asking: "President Obama’...

NFL Toiletries? P&G Signs Deal for $10M

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"...

Number of US Antidepressant Users Doubles

(Newser) - The number of Americans on antidepressants doubled from 1996 to 2005, a new study finds, but fewer are seeing psychiatrists, and most aren’t using the drugs to affect their mood. As of 2005, the last year for which data were available, 27 million Americans—roughly 10% of the population—...

Going...Going...Gone: Airlines Tweet Low Prices

JetBlue, United get in on speedy, hip marketing move

(Newser) - JetBlue and United Airlines are giving loyal readers of their Twitter feeds chances to grab low fares, USA Today reports. But customers have to act quickly: JetBlue makes the fares available for about 8 hours or while seats last, while United often gives customers just an hour or two to...

Ferguson: Why Our World Is So Stupid

(Newser) - Craig Ferguson thinks he’s figured out “why everything sucks.” He traces the decline of human society back to the ‘50s and ‘60s, when advertisers decided to target young people, so that they’d keep buying the same things when they got older. “They didn’...

Group Buys Anti-Dobbs Ads to Air on CNN

Bring 'em on, says host caught up in birther controversy

(Newser) - Liberal watchdog group Media Matters is buying CNN airtime to run anti-Lou Dobbs ads during the host’s own show next week, reports Plum Line. The ads condemn Dobbs’ recent calls for Barack Obama to produce a legitimate birth certificate and will also run on Fox News and MSNBC in...

Smokey Bear's Fire Still Burning at 65

But some criticize his simple message

(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine....

Laptop Hunter Ads Tweaked After Apple Gripe

(Newser) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds,...

Taco Bell Chihuahua Dies at 15
 Taco Bell 
 Chihuahua 
 Dies at 15 
obituary
Jul 22, 2009 12:24 PM CDT

Taco Bell Chihuahua Dies at 15

Gidget charmed viewers in ads for chain

(Newser) - Gidget, the iconic chihuahua of Taco Bell ads, died of a stroke last night at 15, her trainer tells People. “She made so many people happy,” Sue Chipperton says. Largely retired, the canine spent most of her time basking in the sun and appearing in photo shoots, where...

Caffeinated Booze Prompts State Probes

AGs said to be concerned over deceptive marketing

(Newser) - State attorneys general are taking a hard look at increasingly popular caffeinated alcohol beverages amid fears the combination is dangerous and targeted at underage drinkers, the Wall Street Journal reports. The AGs are calling for company records from the makers of Joose and Four Loko. At 7-Eleven, Joose has had...

At Sun Valley, Media Moguls Will Obsess on Paid Content

(Newser) - From Rupert Murdoch to Twitter founder Evan Williams, moguls old and young descend on Sun Valley, Idaho, this week for an annual summit on media and technology. This year, reports the Financial Times, the dominant question concerns paid content—a debate that has spread from the troubled newspaper industry to...

The Most Overused Menu Descriptions

From 'grilled to perfection' to 'garden fresh'

(Newser) - Tired of menus that use the same old phrases over and over? So are the food critics at the Chicago Tribune. They nominated nine menu clichés for the compost pile:
  • "Grilled to perfection": Subjective to the point of meaninglessness. And why always grilled, and not “boiled” or
...

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