Brian Niccol

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Starbucks CEO Announces Another 'Difficult' Move

Company will lay off 900 corporate workers, close some North American stores to invest in its cafes

(Newser) - Starbucks is trimming its corporate ranks again, announcing it will lay off 900 more office workers and shutter some North American stores as part of a broader effort to cut costs and channel investments into its cafes. The cuts, affecting mostly North American staff, come on the heels of...

Starbucks Has Big Plans to Get You to Sit, Stay Awhile

CEO Brian Niccol aims to revive in-cafe experience, with more seats, menu updates

(Newser) - Starbucks is aiming to recapture some of its original, community-driven spirit by bringing back "hundreds of thousands" of seats to its North American stores. CEO Brian Niccol, who recently took the helm after leaving Chipotle, sees this as a key step in reversing the coffee giant's shift...

Starbucks: Work in Office or Take Cash Buyout

Company ups its in-person requirement, tells managers to move to Seattle or Toronto

(Newser) - Starbucks is telling its office workers to spend more time at their desks—or take a buyout—as the company pushes to revive lagging sales and restore its in-person culture. Starting in October, employees must be in the office at least four days a week, USA Today reports. CEO...

At Starbucks, Humans Will Be Taking Robots' Jobs

'Equipment doesn't solve the customer experience that we need to provide,' CEO says

(Newser) - Starbucks will open its first 3D printed outlet this week—but in other ways, the chain is stepping back from new technology. CEO Brian Niccol said Wednesday that cutting staff numbers has backfired, and the company plans to reduce automation and hire thousands more baristas, the Guardian reports. "Over...

Starbucks Is Toning Down Its Uniforms

To highlight that green apron it's apparently so fond of

(Newser) - In case you failed to notice Starbucks' green apron, introduced nearly 40 years ago, the garment is getting the spotlight in a uniform change for baristas, who will no longer be allowed to wear a range of colors that might compete. On Monday, Starbucks announced a new dress code with...

Starbucks Layoffs Among Biggest Ever for Company

But the 1.1K positions being eliminated are corporate ones, not in the cafes

(Newser) - Starbucks on Monday announced 1,100 layoffs, one of the biggest batches of cuts in company history, reports the Wall Street Journal . However, no baristas are losing their jobs—all of the positions being eliminated are in the corporate offices. The directive is part of new CEO Brian Niccol's...

Starbucks CEO Shares 5 Coming Changes

First free oat milk, next ... ceramic mugs

(Newser) - Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter, suggesting some of new CEO Brian Niccol's turnaround ideas have legs. The coffee behemoth said revenue was flat at $9.4 billion for the 13-week period ending Dec. 29, just edging out Wall Street's forecast of...

In a Few Months, CEO of Starbucks Collected $96M

Brian Niccol made 6.6K times what a barista is paid, company says

(Newser) - Since Brian Niccol was hired at Starbucks in September, it's hard to argue his compensation hasn't been grande. A new company securities filing shows that the chief executive and chairman has collected about $96 million, the Wall Street Journal reports, most of which was in bonuses and stock...

Starbucks Is Yanking Some Drinks From Its 'Complex' Menu

Say goodbye to Oleato beverages

(Newser) - Brian Niccol has no easy task ahead of him. The new Starbucks CEO has been on the job about two months, and the current state of things is not great. The company is set to report its fourth-quarter earnings Wednesday afternoon, and the preliminary numbers it released last week were...

New Starbucks CEO Will Be Working From Home

Brian Niccol's compensation could top $113M this year

(Newser) - Starbuck's new CEO will be handsomely rewarded for taking charge of the coffee chain—and he won't have to trade sunny California for rainy Seattle. CNBC reports that the pay package that brought Brian Niccol to Starbucks from Chipotle includes a base annual salary of $1.6 million...

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