Nine little letters on the back of the bottle set this rose wine apart from other fruits of the Provence grape harvest: Jolie-Pitt. The Miraval Rose 2012 was produced at the southern French estate of Chateau Miraval—property of Brad Pitt and Angelina Jolie. It's the first Miraval vintage stamped by the Hollywood couple, in a joint venture with established vintner Marc Perrin.
The back label reads "bottled by Jolie-Pitt and Perrin." The Perrin family spokesman says the first 6,000 bottles put on sale online yesterday were bought within five hours. The wine sold for $139 for a six-bottle case; it goes on sale to restaurants and wholesalers later this month. (More Brad Pitt stories.)