Forget kale burgers. McDonald's latest strategy to turn around sagging sales is giving customers something they've apparently been long clamoring for: breakfast for lunch or dinner. The company says it's going to try out serving McMuffins, hash browns, and so on throughout the day at some outlets in San Diego starting in April, the Wall Street Journal reports, although the company says it's "premature to speculate on any outcomes." What the analysts think:
- Some see it as a winner: "Arguably, the two most craveable items on the McDonald's menu are its french fries and breakfast items such as various McMuffin permutations and the utterly delicious McGriddles," analyst Mark Kalinowski says in a research note, per Bloomberg. "Having those breakfast items available to sell all day would also serve as a reminder to customers (and the media and Wall Street) that McDonald's does indeed have craveable food to sell."