Young stars are defying the "sex sells" mantra by rising to success while emphasizing their virginity, ABC reports. Teen heart-throbs like Miley Cyrus and the Jonas Brothers, as well as older celebs like Victoria's Secret model Adriana Lima, appear to be part of a growing modesty movement and say they're proud of their chaste status. But insiders wonder if some of the squeaky-clean images are merely a ploy to appeal to parents.
"Parents are making the decision about what's being purchased and want to see it's a young girl or guy that can be a role model for their children," noted one celeb-watcher. Others say that snow-white public images are hardly new for young stars—think Britney Spears of old—and suggest the celibate superstars be realistic about their fans' expectations and their own behavior.