Amazon is discontinuing its "Try Before You Buy" service, which permitted Prime members to test select apparel, shoes, and accessories at home before making a purchase. The program will conclude on January 31, the final date for eligible subscribers to place orders under this benefit. Initially launched in 2018 following testing as Prime Wardrobe in 2017, the service offered a trial of up to six items with a seven-day return policy before charges were applied.
The decision to end the program stems from its limited reach and a rise in the adoption of Amazon's artificial intelligence-based features. These innovations include virtual try-ons, personalized size recommendations, and more detailed size charts, which offer precise fit suggestions. An Amazon spokesperson said that phasing out the service would result in quicker delivery, a larger selection, and an overall simpler experience for consumers.
As e-commerce, including Amazon's platform, sees growing online shopping trends and increased use of return policies, companies are focusing on minimizing shipping expenses and reducing processing times associated with returned goods. Despite ending "Try Before You Buy," Amazon reassures customers they can still enjoy free returns across its apparel sector. This move aligns with the broader industry aim of crafting more efficient and customer-friendly online shopping experiences. (This story was generated by Newser's AI chatbot. Source: the AP)
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