They're Back From the Dead 5 brands that were revived by dramatic intervention By Sophie Goldstein Posted Aug 3, 2007 10:54 AM CDT Copied A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni) (Associated Press) These five companies were flatlining until they made bold management decisions. Business Week tells you how they did it. Nintendo: The Wii dared to market to families and non-gamers Audi: Banked on engineering and prowess and didn't get distracted Hewlett-Packard: Started marketing the PC as a lifestyle, not a product Burberry: Increased brand prestige by cancelling cheaper lines Citibank: Sold itself as a "neighborhood bank" with global reach Read These Next Email sent to Ghislaine Maxwell seeks 'inappropriate friends.' The leader with the highest approval rating may be a surprise. Former Sen. Ben Sasse with grim news: 'I'm gonna die.' SCOTUS: Trump can't send troops to Chicago. Report an error