They're Back From the Dead 5 brands that were revived by dramatic intervention By Sophie Goldstein Posted Aug 3, 2007 10:54 AM CDT Copied A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni) (Associated Press) These five companies were flatlining until they made bold management decisions. Business Week tells you how they did it. Nintendo: The Wii dared to market to families and non-gamers Audi: Banked on engineering and prowess and didn't get distracted Hewlett-Packard: Started marketing the PC as a lifestyle, not a product Burberry: Increased brand prestige by cancelling cheaper lines Citibank: Sold itself as a "neighborhood bank" with global reach Read These Next Dems and Republicans team up to block Trump on Greenland. Joe Rogan is once again breaking with Trump. Officials say ICE agent who shot Renee Good had internal bleeding. Denmark says US wouldn't budge in DC meeting on Greenland. Report an error