Internet advertising – News Stories About Internet advertising - Page 2

Jun 21, 2008 8:44 PM CDT

For Web 'Game,' Everything New Is Old

In classic fashion, company has cool idea, needs users, cash

(Newser) - Won’t these Internet startups ever learn about business plans? That's backward thinking, says prolific venture capitalist Joi Ito, who has a stake in the new website PMOG. “People make fun of the idea," he told Portfolio. “There are few sites, however, that have a critical mass...

Networks Social Indeed, But Ad Dollars Remain Elusive

Jun 16, 2008 10:07 AM CDT

Networks Social Indeed, But Ad Dollars Remain Elusive

MySpace's marketing-friendly makeover part of sites' evolving drive to cash in

(Newser) - A makeover planned to begin Wednesday for MySpace is the latest sign of the continued struggle to make social networking the cash cow many thought it would be when News Corp. bought the site three years ago, the New York Times reports. MySpace's user base has grown from 16 million...

Yahoo Strikes Deal With
Google on Search Ads

Jun 12, 2008 8:10 PM CDT

Yahoo Strikes Deal With Google on Search Ads

Announcement comes just hours after Microsoft deal falls through

(Newser) - Yahoo struck a deal today with Google to display its rival's search ads, just hours after announcing the end of talks with Microsoft on a possible merger, the Wall Street Journal reports. The deal with Google, which still faces months of federal scrutiny, could bring in $800 million a year...

Feds Want to Help Cover Your Web Tracks

May 22, 2008 6:57 PM CDT

Feds Want to Help Cover Your Web Tracks

FTC aims to limit companies' ability to watch consumers

(Newser) - The Federal Trade Commission is considering guidelines governing how online advertisers target consumers based on their Web surfing—and some lawmakers want them to be mandatory, the Washington Post reports. Privacy advocates are pushing to limit behavioral tracking, but some Internet companies say that could mean sites won’t be...

Search Gamble May Just Work for Microsoft

Analysis

May 22, 2008 1:38 PM CDT

Search Gamble May Just Work for Microsoft

'Desperate,' 'brilliant' cash-back plan will sap Google's base

(Newser) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most...

Traffic On the Rise at AOL's Content Sites

Apr 25, 2008 7:14 AM CDT

Traffic On the Rise at AOL's Content Sites

Internet giant's transition to ad-driven firm picking up pace

(Newser) - It's been a while since AOL was associated with rising numbers, but a jump in traffic to its content sites shows the company's transition to an ad-supported business is on track, the Wall Street Journal reports. The company redesigned its news, sports, and health sites and created some new ones...

Facebook Apps Have Fans,
Need Money

Apr 18, 2008 10:32 AM CDT

Facebook Apps Have Fans, Need Money

Companies figure out how to profit from widgets

(Newser) - Facebook widgets have been wildly popular, but they haven’t always been wildly profitable. “The fascinating thing about widgets is it turns out that distribution isn't really the challenge,” says the CEO of VideoEgg, the developer behind Scrabulous and Flixster. "The question is how do you monetize...

Yahoo, Google Close in
on Search Ad Deal

Apr 17, 2008 8:45 AM CDT

Yahoo, Google Close in on Search Ad Deal

A successful system test puts Yahoo in the catbird seat with Microsoft

(Newser) - A deal that would have Google operate Yahoo’s core search ad business may be closer now that the two have successfully tested the system, reports the Wall Street Journal. An agreement would increase Yahoo’s cash flow by as much as $1 billion annually, and give it additional leverage...

Internet Bigwigs Fight NY
Law on Tracking Web Users

Apr 10, 2008 4:15 PM CDT

Internet Bigwigs Fight NY Law on Tracking Web Users

Companies say they have a right to collect information for advertisers

(Newser) - Google, Yahoo and a bevy of Internet biggies have joined to fight a proposed New York state law that would limit their ability to collect information about people's web habits for advertisers, reports the Wall Street Journal. The coalition says the law would endanger the future of online advertising and...

Google Trims 300 Jobs at DoubleClick

Apr 3, 2008 1:25 PM CDT

Google Trims 300 Jobs at DoubleClick

First major layoff in search giant's history follows merger

(Newser) - Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times. It’s the first major layoff in Google’s history and trims DoubleClick’s...

Web Inventor: Don't Track
Me, Bro

Mar 17, 2008 5:35 PM CDT

Web Inventor: Don't Track Me, Bro

Internet creator decries spyware: 'You can't have' my data

(Newser) - He may have created a web that's worldwide, but Internet founder Tim Berners-Lee is very proprietary when it comes to tracking programs, such as Phorm, that allow ISPs to monitor their customers. Berners-Lee says he’d drop any company caught mining his data. “It’s mine—you can’t...

Is the Internet
Bad News for Journalism?

Mar 17, 2008 2:15 PM CDT

Is the Internet Bad News for Journalism?

Coverage getting narrower, not broader, new report says

(Newser) - The Internet is changing journalism—but not in the ways many predicted. Contrary to expectations that coverage would broaden, a new report says the news agenda is actually narrowing. The Iraq war and presidential campaign represented more than a quarter of news stories last year, while countries besides Iraq, Iran,...

AOL Goes Social, Buys Bebo

Mar 13, 2008 1:46 PM CDT

AOL Goes Social, Buys Bebo

$850M acquisition for a company struggling to change roles

(Newser) - AOL will buy Bebo.com for $850 million in an attempt to enter the social networking market, the Wall Street Journal reports. Bebo has 22 million unique visitors a month, well behind MySpace's 109 million, but the site’s strong European presence will give AOL access to key youth demographics...

Google Buys DoubleClick After EU Signs Off

Mar 11, 2008 4:25 PM CDT

Google Buys DoubleClick After EU Signs Off

Regulators cite Yahoo, AOL, and Microsoft as 'credible' competitors

(Newser) - Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that...

The Internet Is Watching You

Mar 10, 2008 12:30 PM CDT

The Internet Is Watching You

Biggest companies gather data on the average user hundreds of times a month

(Newser) - Long gone are the days of Internet anonymity. Big Web companies know all about you, says a study commissioned by the New York Times. The Internet giants track users’ behavior across sites, gathering details on a typical person several hundred times a month. That information lets them target content and—...

Web Preempts Boob Tube

Mar 10, 2008 12:00 PM CDT

Web Preempts Boob Tube

Millions of viewers stream shows on demand

(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily...

Microsoft CEO Takes Aim
at Google

Mar 7, 2008 10:39 AM CST

Microsoft CEO Takes Aim at Google

Ballmer says Google's Internet-ad dominance won't last

(Newser) - Microsoft CEO Steve Ballmer did an animated, sometimes antic, on-stage interview yesterday at Mix, Microsoft’s annual conference for web developers, emphasizing that he has every intention of taking some of Google's advertising business and using Yahoo to do it, the Seattle Times reports. "Advertising on the Internet is...

Even Google Not Immune
in Downturn

Mar 5, 2008 6:48 PM CST

Even Google Not Immune in Downturn

Its shares off 40% since November, 'the shine is off' search behemoth

(Newser) - After a hitting record high in November, Google shares have fallen 40%, reports the Los Angeles Times. Investors are concerned that a downturn in consumer spending could slow Google's growth—previously thought to be recession-proof. "Now the shine is off Google, whether deservedly or not," one media analyst...

Google Not Clicking with Investors

Feb 27, 2008 7:12 AM CST

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January...

Startups in Silicon Valley Tighten Belts

Feb 15, 2008 10:16 AM CST

Startups in Silicon Valley Tighten Belts

Many girding themselves against possible recession

(Newser) - Companies in Silicon Valley are slowing spending and stockpiling funds to prepare for a possible recession, with many startups raising safety-net cash from investors. Venture capitalists, who raised more funds last year than any year since 2001, continue investing, reports the Wall Street Journal, despite a recent survey that found...