Internet advertising – News Stories About Internet advertising - Page 3

Feb 5, 2008 3:15 PM CST

Advertisers Lukewarm on Social Sites

Networking, video-sharing users not prime marketing targets

(Newser) - Facebook and YouTube are runaway success stories when it comes to attracting Internet users, but they lag in attracting ad dollars, the Wall Street Journal reports. Advertising on social networking and video-sharing sites is relatively new, and therefore most vulnerable if economic worries lead to advertising cutbacks. Firms also worry...

AT&T and Yahoo Forge Alliance

Jan 30, 2008 5:24 PM CST

AT&T and Yahoo Forge Alliance

Yahoo nets AT&T's subscribers in search and ad deal

(Newser) - Yahoo and AT&T announced a new alliance today in which Yahoo will provide search and advertising on AT&T’s mobile phones, the San Jose Mercury News reports. AT&T in turn will get their att.net web portal redesigned by Yahoo, through which their customers will get access...

1,000 to Lose Jobs as Yahoo Profits Fall 23%

Jan 30, 2008 3:25 AM CST

1,000 to Lose Jobs as Yahoo Profits Fall 23%

Will continue to face 'headwinds' this year as online ad revenues sink

(Newser) - After a 23% plummet in fourth quarter profits, Yahoo's CEO said the company will face job cuts and continued "headwinds" in 2008, the Wall Street Journal reports. Facing decreased advertiser spending, the company will lay off 1,000 employees next month, though it will try to relocate some within...

Super Bowl Ads Go Online

Jan 28, 2008 1:53 PM CST

Super Bowl Ads Go Online

Marketers want in on Sunday's virtual action

(Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action without...

Sarkozy Pitches Internet Tax

Jan 11, 2008 4:45 AM CST

Sarkozy Pitches Internet Tax

French prez seeks to compensate for plan to ban public TV ads

(Newser) - French President Nicolas Sarkozy has proposed taxing internet access and cell phone use to compensate for a ban on advertising on state-owned television stations, reports Time magazine. A monthly tax of a single Euro would generate $290 million per year—a quarter of what would be lost from the ad...

Cell Phone Ads Slowed by Privacy Worries

Jan 1, 2008 7:50 PM CST

Cell Phone Ads Slowed by Privacy Worries

Carriers love targeted marketing, but are afraid to tick you off

(Newser) - With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception of a privacy invasion to...

Online TV Ads More Effective

Dec 27, 2007 3:33 PM CST

Online TV Ads More Effective

Internet viewers find content, advertising more 'engaging' than in conventional spots

(Newser) - Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports.

Microsoft, Viacom Ally to Check Google

Dec 20, 2007 9:34 AM CST

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to...

Big Sites Fold on Net Gambling

Dec 20, 2007 1:39 AM CST

Big Sites Fold on Net Gambling

DOJ has winning hand in legal battle with Microsoft, Google, Yahoo!

(Newser) - Microsoft, Google, and Yahoo have agreed to cough up $31.5 million to settle Justice Department charges they promoted Internet gambling by accepting advertising from gambling sites for the past 10 years, Reuters reports. The high-tech giants will pay some of that amount in fines, and will create PSAs telling...

Being a Tech CEO Means Having to Say You're Sorry

Dec 14, 2007 6:02 PM CST

Being a Tech CEO Means Having to Say You're Sorry

Apologizing seen as key skill in Silicon Valley

(Newser) - Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of...

Campaign Ad Spending Sticks With Local TV, Ignores Web

Dec 14, 2007 11:46 AM CST

Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

(Newser) - This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey,...

Tracking Shoppers On & Offline

Dec 10, 2007 4:00 AM CST

Tracking Shoppers On & Offline

Concern over new surveillance software

(Newser) - A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well known among direct-mail companies and...

Internet Advertising to Overtake Radio Spending

Dec 3, 2007 2:46 PM CST

Internet Advertising to Overtake Radio Spending

Forecaster sees $$$ shift happening by 2008

(Newser) - Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8....

The Trouble With Web Metrics

Dec 1, 2007 4:00 PM CST

The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving advertisers...

Now Cable is Watching You

Nov 25, 2007 10:53 PM CST

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

(Newser) - Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is...

Americans Turn to Web TV, And Advertisers Too

Nov 16, 2007 12:56 PM CST

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels...

Europe Blocks DoubleClick Deal

Nov 14, 2007 7:29 AM CST

Europe Blocks DoubleClick Deal

DoubleClick acquisition held up for review

(Newser) - European antitrust regulators have put up a roadblock to Google’s $3.1 billion bid for internet ad giant DoubleClick, ruling that it needs to be reviewed before approval. The US has yet to approve the deal, though Brazilian and Australian regulators signed off on it. Google already controls 70%...

Internet Ads to Pass $21B

Nov 8, 2007 1:27 AM CST

Internet Ads to Pass $21B

Web ad revenue will double by 2011

(Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending. Reuters reports all ad spending will rise just 2....

AOL Drags Time Warner Income Down 53%

Nov 7, 2007 11:47 AM CST

AOL Drags Time Warner Income Down 53%

Merger continues to be cautionary tale

(Newser) - Time Warner’s net income tumbled to $1.09 billion this quarter, compared to $2.32 billion a year earlier, thanks to a deeply underperforming AOL division, the Wall Street Journal reports. AOL last year dropped Internet-access fees, and with them 38% of its revenue, to focus on advertising. But...

Candidates Still Figuring Out Web Ads

Nov 7, 2007 11:45 AM CST

Candidates Still Figuring Out Web Ads

Romney banner appears on Gay.com in latest of many snafus in '08 race

(Newser) - Politicians have decades of experience putting ads on television, but they haven’t figured out this Internet thing, the New York Times says. Thanks to ad networks, banners are showing up in embarrassing places – Mitt Romney accidentally advertised on Gay.com – making politicians look like blunderers. “Corporate...