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For 1st Time, CoverGirl Featuring Hijab-Wearing Model

Muslim vlogger Nura Afia to be featured in new campaign

(Newser) - For the first time in the company's history, CoverGirl will feature a woman wearing a hijab in its advertising, the AP reports. Nura Afia, a beauty vlogger with more than 216,000 YouTube subscribers, will be featured in CoverGirl's newest ad campaign alongside global celebrities like Sofia Vergara...

Like Phelps, This Ad Is One of the Greatest Ever

Under Armour ad is, in a word, inspiring

(Newser) - Under Armour's ad featuring Michael Phelps has been viewed 7.7 million times on YouTube and is now the fifth most shared Olympic ad of all time. Why? It's not simply because Phelps is insanely impressive , as is his training routine. As data from Unruly reported by Adweek ...

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue...

Budweiser Renaming Itself 'America' This Summer

But it's only temporary

(Newser) - In an election year filled with the phrase "Make America Great Again," it's perhaps appropriate that Anheuser-Busch InBev is introducing packaging for Budweiser that, as USA Today puts it, is going to "throw some America on it." Per Advertising Age , the company confirmed Tuesday it...

'100% Natural' Quaker Oats? Not Quite, Says Lawsuit

Suit contends oats can't be labeled 'natural' with even trace levels of herbicide

(Newser) - The nearly 140-year-old Quaker Oats brand isn't as wholesome as its name might imply, according to a lawsuit seeking class-action status after trace amounts of the active ingredient in Roundup were found in some oats, which are advertised as being "100% natural," reports the New York Times...

Taylor Swift's Apple Ad Spawns 5 Amazing Figures

Drake and Future should be happy

(Newser) - On April 1, Taylor Swift shared an ad for Apple Music in which she belts out Drake and Future's "Jumpman" while running on a treadmill, then does a faceplant. (Shake it off, Swift.) AdWeek reports the video—"based on real events," says Swift—has been...

Egypt Tour Group Tantalizes Travelers With Hijacking Promo

'Maybe a hijacker will take you to Cyprus!' reads Lions Trips' too-soon promo

(Newser) - The hijacking to Cyprus of an EgyptAir plane flying from Alexandria, Egypt, to Cairo on Tuesday ended relatively peacefully, with everyone on board freed and the suspected hijacker taken into custody. So in the "no harm, no foul" vein, an Egyptian tour company decided to appropriate the incident for...

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off...

Dos Equis Sends 'Most Interesting Man' to Mars ... for Good

Beer brand to start new campaign without actor Jonathan Goldsmith in the fall

(Newser) - Viewers watching Thursday night's Lakers-Cavaliers game on TNT may notice something very interesting—or, rather, someone very interesting. Ad Age reports that a Dos Equis ad will be the farewell promo for Jonathan Goldsmith, aka The Most Interesting Man in the World. The beer brand will send the character,...

Study: GOP Attack Ads Darkened Obama's Skin

'Darkness manipulation is sufficient to activate the most negative stereotypes'

(Newser) - The GOP may have intentionally darkened President Obama's skin in ads during the 2008 presidential campaign in order to capitalize on racial biases, the Washington Post reports. According to a study published Dec. 17 in Public Opinion Quarterly, 86% of attack ads attempting to link Obama to criminal activity...

Louis Vuitton Looks to Video Games for Its New Model

Star of Final Fantasy XIII exchanges sword for handbag

(Newser) - With real people apparently increasingly unable to afford its luxury handbags, Louis Vuitton is opening up a whole new market: fake people. CNN reports the "face" of the company's next ad campaign is Lightning, a collection of pixels and also a major character in the Final Fantasy video...

Ads Featuring Nazi Imagery Pulled From New York Subway

Ads for Amazon's The Man in the High Castle called 'irresponsible and offensive'

(Newser) - An ad campaign that featured Nazi imagery has been pulled from the New York City subway system. Seats on the 42nd Street shuttle between Times Square and Grand Central Terminal were wrapped in Nazi regalia to promote an Amazon video series called The Man in the High Castle based on...

Bloomingdale's Bashed for Holiday 'Date Rape' Ad

The overwhelming response to the ad has been 'creepy'

(Newser) - "Bloomingdale's must be pleased everyone is too distracted by red cups to notice its pro-roofie holiday ad," tweets one Washington Post writer. That's right, another company has found itself in some holiday hot water this week. The Wall Street Journal reports the Internet is in an...

Domino's Adds Pizza Oven to Delivery Car

That seems safe-ish

(Newser) - If James Bond's hours got cut and he had to take a second job delivering pizzas, this is the car Q would undoubtedly work up for him. Domino's latest extreme advertising campaign is a specially designed Chevrolet Spark with room for up to 80 pizzas and sides, as...

CBS Won't Run Ads for Redford Film Unflattering to CBS

Network won't be accepting advertising for movie based on Dan Rather debacle

(Newser) - CBS has refused to run advertising for Truth, the film starring Cate Blanchett and Robert Redford that revisits a painful episode in the network's past involving a discredited 2004 news story on former President George W. Bush's military service record. CBS has denounced the movie, which opens Friday,...

New NSFW Ad Has Tip for Becoming a Grandmother

Denmark does it again

(Newser) - “Send your child on an active holiday and get a grandchild within nine months." That's the message in a new ad from Danish travel agency and sexy commercial-maker Spies Travel. Time reports Danes average 1.73 children per couple, and the country as a whole is trying...

New Artificially Intelligent Ads Are Reading Your Emotions

Camera-equipped billboards can tell if you like what they're selling

(Newser) - Staring at a billboard while stuck in traffic? Well there's a good chance one day soon that billboard will be staring back at you. Quartz reports advertising company M&C Saatchi was testing out what it calls "the world's first-ever artificially intelligent poster campaign" in London over...

Turns Out, We Crave Sexist Food Packaging
Turns Out, We Crave Sexist Food Packaging
NEW STUDY
Sep 16, 2015 8:31 AM CDT

Turns Out, We Crave Sexist Food Packaging

We apparently think healthy food is feminine, unhealthy food is masculine

(Newser) - Are advertisers telling us that healthy food is inherently feminine and unhealthy food is masculine, or is this some ingrained, preconceived notion from deep in our hungry little souls? Reporting in the journal Social Psychology , researchers at the University of Manitoba say in an article titled "Macho Nachos" that...

Chain Owes Michael Jordan $9M Over Ad for a Steak

He didn't authorize it

(Newser) - It's a safe bet that a supermarket chain's steak promotion has now become the most costly $2 coupon in advertising history. A Chicago jury yesterday ordered Dominick's to pay Michael Jordan $8.9 million because it used his name on its ad without permission, reports ESPN . Dominick'...

Nation's First Marijuana TV Ad to Air in Denver

It will run before Jimmy Kimmel's show

(Newser) - People in Denver settling in to watch Jimmy Kimmel's show Monday night will see a little bit of television history—the nation's first TV ad for a marijuana company. As Cannabist reports, it will be a short spot for a company called Neos that sells vape pens with...

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